Artificial Intelligence
Chatbot
About the project
The chatbot is an additional project for the ELF application. The client wanted to create an AI assistant for employee recruitment. The bot is designed to communicate with users through social media and express emotions.
[1 Product Summary]
→ Digital Strategy
→ UX/UI Design
→ Usability Testing
→ UX/UI Design
→ Usability Testing
Scope of Work:
→ Chatbot
→ Illustrations
→ Animation
→ Advertising banners
→ Illustrations
→ Animation
→ Advertising banners
Type:
12 months,
2022 -2023
2022 -2023
Time:
[2 goal]
Challenges
Tight deadlines
The beta chatbot required rapid execution without compromising quality.
Seamless app integration
The two chatbots had to function as a single, cohesive ecosystem.
Feature innovation
The strategy had to attract users quickly and convert them into paying customers.
Competitive differentiation
The platform needed unique features not found in competitors’ apps to stand out in a crowded market.
User experience optimization
The apps needed to be intuitive and engaging to retain users and drive premium subscriptions.
Data transmission structure between chatbots
[3 action]
Scope of work
UX
Research
Research
→ Competitive Analysis
→ User Personas
→ User Interviews & Surveys
→ Market Research
→ User Personas
→ User Interviews & Surveys
→ Market Research
Metodologies
Approaches
Approaches
→ Lean Startup
→ Design Thinking, UX Law
→ Agile UX
→ User-Centered Design (UCD)
→ Design Thinking, UX Law
→ Agile UX
→ User-Centered Design (UCD)
User
Experience
Experience
→ Information Architecture
→ User Journey Mapping (UJM)
→ Usability Testing, RITE-method
→ User Journey Mapping (UJM)
→ Usability Testing, RITE-method
Development
Support
Support
→ Hand off documentation
→ Collaboration with Developers
→ Design review
→ Collaboration with Developers
→ Design review
Continuous product development
→ User Feedback Analysis
→ Product Iterations
→ NPS, SUS, CSAT
→ Usability Testing
→ Product Iterations
→ NPS, SUS, CSAT
→ Usability Testing
Other Projects
[4 Result]
Impact & results
15
%
Enhanced user journey workflows, increasing customer retention by 15% and boosting engagement.
8
Times the chatbot's dialogue architecture was redesigned for better results.
3
Usability tests were conducted throughout the project. I conducted them every 3 months
24
%
Cross-Team Collaboration – Bridged the gap between designers and developers, reducing iteration cycles by 24% and streamlining communication.
16
%
Process Improvement – Optimized design workflows, cutting project timelines by 16% and improving productivity.
She is open to all feedback and always ready to assist her colleagues.
Highly dedicated Team Leader, an excellent UX designer who keeps up with current trends and has a deep understanding of the customer's perspective. Thanks to working with Marina, I gained the opportunity to learn how clients approach projects, what is important to them and how to effectively solve their problems.
Jakub Walicki,
Copywriter, It house
Marina uniquely blends user-centric design with business goals.
She’s a collaborative leader who adapts seamlessly to challenges while keeping teams motivated and clients heard. Her work balances innovation with practicality—delivering interfaces that captivate users and drive results.
Wojciech Bieniek,
Back-end Developer, It house
[Client & Colleague feedback]
Testimonials
marina_medvetskaia@yahoo.com
My certificates
Senior UX Designer
with
me
me
Connect
Marina Medvetskaia
